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Vector Marketing / Cutco Awards & Honors
AFL-CIO Labor Award
Union Label & Service Trades Department,
AFL-CIO 2002 Labor-Management Award.
Consumer Digest Magazine
"Best Buy”
Award "in recognition of excellence”
for the Paring Knife, Petite Chef Knife,
Boning Knife, Table Knife Sets and Galley
Set Plus Six.
Design Awards For
Wedge-Lock Handle
"Good Design Award” - Museum of
Modern Art, New York City.
"Human Factor Design Award” -
Katonah Gallery, Katonah, NY.
"Human Factor Design Award” -
Rhode Island School of Design.
Charles Kurault’s CBS Sunday Morning
television show - "A Tribute To Fine Art
And Design.”
Educational Resources
To recognize the role of academia in its
success, Vector Marketing supports The
Association for Excellence in Sales and
Marketing Education (AESME), a group of
faculty members and Vector executives that
helps prepare college students for careers in
sales and marketing.
CUTCO is presented as a case study in the
ninth edition (2001) of Strategic Marketing
Problems (Kerin and Peterson), a leading
undergraduate marketing casebook used in
class discussion for developing decisionmaking
skills.
CUTCO’s ergonomically-designed Wedge-
Lock handle featured in American Design
Classics (Wessel and Westerman), a book
about the discovery of excellence in U.S.
product design.
CUTCO’s international operations profiled in
a 20-page case study in a collegiate textbook
entitled, Strategic Marketing Management
Cases (Cravens, Lamb and Crittenden).
Vector Marketing and Cutco Memberships
Direct Selling Association (DSA)
Direct Marketing Association (DMA)
International Association of Culinary
Professionals (IACP)
American Culinary Federation (ACF)
Direct Selling Education Foundation (DSEF)
James Beard Foundation
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